It's one of my favorite weeks of the year! The week our Fall collection is released. Every year this is our biggest overhaul of the website. Meaning, we discontinue old product form the past year and revamp with all new releases. It is both completely exciting and utterly terrifying. But all in all, it is the best feeling when product I have worked on for months ahead of time is finally out for every one to see. Below, I am going to go through my favorite new products and why I love them!

The Madi  

The Madi muscle tank is a new style for us this year. I have wanted to make a shirt like this for the better part of a year now. My vision was to have a product that could be worn to your favorite workout class, but then easily transitioned to a comfy day time look. This muscle tank is longer than most shirts we make, as many women like the length to cover their bum while in workout leggings. My personal preference for styling The Madi is tying it in a cute front knot with high waisted jeans. I started wearing this top to the gym before the new product was released and I got so many compliments! Trust me, you will too. 

The Blair

The Blair sweatshirt is one of our most beloved styles. It seems like every Spring and Summer when we discontinue this product till the Fall, customers are begging for it to come back. We have revamped the style this year and I believe it is our best version yet! You will never want to take The Blair off! (Wash this product inside out and it will wear like brand new!)

The Lucy

The Lucy t-shirt has only been around for 6 months and it is quickly becoming my favorite top we have ever made. I love the versatility of wearing it with my favorite workout shorts or dressed up with booties and jeans for an adorable day date look. I wanted a t-shirt that looked effortless, as if you threw on your boyfriends oversized shirt, and I think we achieved just that with The Lucy! This is a staple. 

The Tatum

The Tatum has only been around for 6 months as well and I just love it! The Tatum is a twist on our old Tobi style. Made with different fabric and no waistband, I love the fit of this shirt. Tucked in jeans or worn with leggings, this shirt will give you that comfy casual look you are looking for! Also, this shirt is perfect for those warm blooded folk that get too hot in a fleece sweatshirt. This is for you!

My hope is that you love this Fall collection as much as I do! There really is nothing better than a cozy Fall day in Soul Honey!

xx,

Abby

Founder and CEO