Hi Friends! 

Happy New Year! How has a new year already come and gone again? Goodness, it seems like the longer times goes on, the quicker it flies by!

I have been so bad about posting blogs recently, but one of my personal work goals for this year is to start blogging more as I really do love it, so here goes nothing 2020! 

First of all, if you are reading this post the day it comes out, our annual Site Wide Clear Out Sale is now LIVE! We have sales every so often, but this is always our biggest sale to clear out of inventory that will not be coming with us into the new year, as we are making space for what is to come. I kinda love it. It is symbolic of a new year and new beginnings for the company and you all get awesome deals. Win, win. :) 

Next, I wanted to update you all on the changes that came to the company this last year. Good and bad. Because let's be honest, you can't run a company without both happening!

This last year, to be completely transparent, was the most difficult year thus far. We turned four years old and you would think the speed bumps would get smaller as time goes on and you get a handle on things, yet they seemed to be larger and seem to come much more frequently. Here is a little insight and overview of everything that happened this last year. We launched the custom Louise long sleeve. I couldn't love this top any more. Custom made in Los Angeles, this top took me 2 years to get made and it's finally perfect. Social media changed. A lot. We have done all of our marketing through social media via influencers in the past, so this was a major change to the company to say the least. We are still shifting and figuring out how to combat this. It is such a bummer! We launched tons of new designs, styles, colors, etc. Actresses like Eva Longoria, Charlize Theron, and Gabrielle Union wore Soul Honey, which to be honest, was the coolest thing ever. We found a new marketing team to work with. We had some partnerships work out really well, some not so much. I learned that the company has a huge potential in the wholesale market, a market which I never really invested in until recently. (So if you have a local store you think should sell Soul Honey, please email us and we will give you a discount code!) We hired new employees, worked with new warehouses. Had good deals, bad deals. I could go on. All in all, I am thankful. To run this company and to call it my work. To spend my days designing product and fulfilling packages, answering emails, all with the same mission in mind. That Good Words Inspire. Those three words will always be what motivates me and what is the heartbeat of this company. Cozy clothing is great, but to me, the product will always be the vehicle in which we spread our positive message. 

In 2020 we have the biggest changes coming to the company that we have ever had! I could not be more excited or ready. 

Thank YOU for your continued support and enthusiasm for Soul Honey! This year may start off a bit slower than normal for us as we gear up for all the changes coming, but come Spring, we will be ready to rock and roll.

Wishing you and yours a blessed new year! (and don't forget to shop our sale!)

xx,

Abby